New & Improved Superior Preference is suitable for all hair types and provides beautiful gray coverage with up to 9 weeks of fade-defying color. L'Oreal Paris Superior Preference Permanent Hair Color, 9A Light Ash Blonde, 1 kit; Our true gold standard of hair color and shine since 1973. Fade defying color for up to eight weeks and shine system. New, no-drip conditioning gel formula offers better hair adherence and a more precise application. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair. Available in over 50 luminous shades.
