There's a reason it's called Excellence. L'Oreal's NEW Excellence Cool Supreme hair color is designed with an all new anti-brass triple protection system that prevents brass and still deeply cares for your hair. While still covering 100% of gray hair, even the stubborn ones. The shade pallet ranges from black ultra-ash to medium blonde ultra-ash. Absolutely gorgeous at home hair color. 100 percent gray coverage, even on stubborn grays. Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks. New gentle shampoo smooths the hair. Rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula. Anti-Brass, Color Restorative, Conditioning, Cool Reflects, Gray Coverage, Permanent, Pure Color.
