5 easy minutes. Targets only gray. Lasts up to 6 weeks. The world's No. 1 men's hair color. Gray Target Technology: Just For Men targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Easy as Shampooing: Works in 5 easy minutes. Rejuvenates Hair: Leaves hair thicker and fuller-looking. No damaging ammonia. Lasts until the gray grows back. Picking your shade is easy. The amount of gray you have guides which shade is best for you. If your natural hair color is: Black with a lot of gray, this shade is right for you; If you have little to moderate gray, a lighter shade may give a better result.
